Black Friday Shopping: Let AI Help You!
ChatGPT’s new Shopping Research capability brings clarity to chaotic Black Friday buying. It compares products, ranks options, and explains tradeoffs so you can choose with confidence.
By Rodger Mansfield, Technology Editor
November 28, 2025
Black Friday is traditionally a maze of flash sales, brand lookalikes, and pages filled with marketing copy rather than facts.
Separating real deals from hype takes time and patience.
Shoppers often rely on guesswork, a few conflicting reviews, or a gut feeling.
Here's a Cool Tip: Use the new ChatGPT Shopping Research feature.
This year, ChatGPT introduces a Shopping Research capability that transforms how you evaluate products.
It organizes categories, ranks models, breaks down specifications, and explains differences in simple, direct language.
If you want to make smarter buying decisions without juggling twenty browser tabs, this tool changes the process.


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