One LinkedIn Post, Multiple Authors, Bigger Reach
LinkedIn's new Collaborative Posts feature gives professionals and businesses a better way to publish content together and share visibility across multiple audiences. If you regularly work with coworkers, customers, partners, or creators, this feature can help your posts travel farther without creating duplicate content.
By Rodger Mansfield, Technology Editor
October 5, 2026
Ever publish a LinkedIn post about a customer success story, business partnership, conference presentation, or team achievement and wish everyone involved could share the spotlight?
LinkedIn's new Collaborative Posts feature tackles exactly that problem.
Instead of relying on tags, mentions, or reposts, multiple people and company pages can co-author a single post and share visibility across their respective audiences.
For professionals trying to grow their network and organizations seeking broader reach, it offers a more effective way to showcase teamwork and shared accomplishments.
Here's a Cool Tip: Team up on LinkedIn posts to expand your audience without creating duplicate content.
LinkedIn's new collaborative feature allows users to collaborate on posts with up to five collaborators and support formats including text, images, video, documents, polls, events, and links.
The feature is expanding globally, although availability may vary while the rollout continues.
Collaborative Posts are a new LinkedIn publishing format that allows one member or Company Page to invite others to become co-authors of a post.
Traditionally, LinkedIn users had two main options when publishing joint announcements.
They could tag another person or company, or they could ask others to share the post after publication.
While both methods work, they often split engagement across multiple posts and don't always provide equal visibility to all participants.
Collaborative Posts solve that problem by creating a single shared post.
Once invited collaborators accept, their names appear directly on the post, helping expose the content to multiple professional networks simultaneously.
Members and Company Pages can invite up to five collaborators per post.
This feature is particularly useful for:
- Customer success stories
- Partnership announcements
- Event promotions
- Recruiting initiatives
- Product launches
- Industry collaborations
- Employee recognition
- Thought leadership content
Because the post is shared, participants can engage around the same content instead of managing multiple versions of a similar announcement.
What You'll Gain
- Reach multiple professional audiences with one post.
- Give partners, customers, and coworkers visible credit.
- Increase engagement around shared projects and events.
- Reduce the need for reposts and duplicate announcements.
Step-By-Step Instructions
Here's how to do it.
Web/Desktop
- Sign in to LinkedIn.
- Select Start a Post.
- Select Add Collaborators within the post composer.
- Search for the person or Company Page you want to invite.
- Add up to five collaborators.
- Create your content and publish the post.
- Invited collaborators receive a notification to review and accept the invitation.
- Once accepted, collaborator names appear on the post.
 |
| fig. 1 - Start a LinkedIn Collaborative Post |
iPhone/iPad and Android
- Open the iOS or Android app.
- Tap Post.
- Create your post.
- Tap the dropdown next to your profile picture.
- Select Add collaborators.
- Search for collaborators and tap Save.
- Publish the post.
- Invited collaborators receive a notification to accept or decline.
Pros and Cons
Pros:
- Expands visibility across multiple professional networks.
- Gives contributors visible credit for their work.
- Increases partnership credibility and authenticity.
- Simplifies promotions for events, launches, and campaigns.
- Helps organizations reach audiences without duplicate posts.
Cons:
- May not be available to all LinkedIn accounts yet.
- Requires collaborators to accept invitations.
- Success still depends on creating compelling content.
- Organization policies may limit who can publish collaboratively.
Feature Access
- The feature is expanding globally to both members and Company Pages.
- Users can invite up to five collaborators and use the feature across multiple content formats.
- Some users may not yet see the feature.
- Supported Platforms: LinkedIn Web and supported LinkedIn mobile apps.
- Account Types: LinkedIn members and Company Pages.
- Subscription Requirement: LinkedIn's announcement does not indicate a Premium subscription requirement.
- Region Availability: LinkedIn says the feature is expanding globally. Availability may vary during rollout.
- Enterprise Restrictions: Organization policies and page permissions may affect access.
Score
Criterion | Score (0–10) | Justification
Helps professionals and businesses extend visibility without creating duplicate content.
The workflow is straightforward, although feature availability may vary and collaborator approval is required.
Shared authorship is a useful addition that improves how partnerships and joint projects are presented.
LinkedIn Collaborative Posts make partnership content more visible, more credible, and easier to manage.
If your work regularly involves customers, vendors, coworkers, speakers, or creators, this feature is worth trying as it becomes available.
Comparison: Similar to Instagram Collab Posts, but designed specifically for professional networking, business relationships, and Company Page engagement.
Key Takeaways
LinkedIn Collaborative Posts provide a practical way to share ownership of announcements, projects, and accomplishments.
By bringing multiple contributors into a single post, organizations and professionals can strengthen credibility, broaden reach, and simplify content promotion.
Cool Tip Snapshot
- Feature Name: LinkedIn Collaborative Posts.
- Platform(s): LinkedIn Web, LinkedIn Mobile Apps.
- Quick Benefit: Share one post across multiple professional audiences.
- Best For: Business users, marketers, creators, recruiters, and Company Pages.
- Access Type: Rolling Out.
- Difficulty: Easy.
Try It Yourself
The next time you announce a partnership, customer success story, event, or major project, try LinkedIn Collaborative Posts and compare the engagement to a traditional post.
Share your experience in the comments, subscribe to the One Cool Tip newsletter, and pass this article along to coworkers, friends, and business partners.
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Rodger Mansfield, a seasoned technology expert and editor of OneCoolTip.com, transforms complex tech into practical advice for everyday users. His Cool Tips empower readers to stay productive, secure, and one step ahead in the digital world.
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