Black Friday Shopping: Let AI Help You!

Black Friday Shopping: Let AI Help You!

ChatGPT’s new Shopping Research capability brings clarity to chaotic Black Friday buying. It compares products, ranks options, and explains tradeoffs so you can choose with confidence.

By Rodger Mansfield, Technology Editor

November 28, 2025

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Black Friday is traditionally a maze of flash sales, brand lookalikes, and pages filled with marketing copy rather than facts. 

Separating real deals from hype takes time and patience. 

Shoppers often rely on guesswork, a few conflicting reviews, or a gut feeling. 

Here's a Cool Tip:  Use the new ChatGPT Shopping Research feature.

This year, ChatGPT introduces a Shopping Research capability that transforms how you evaluate products. 

It organizes categories, ranks models, breaks down specifications, and explains differences in simple, direct language. 

If you want to make smarter buying decisions without juggling twenty browser tabs, this tool changes the process.

Feature Explanation

ChatGPT Shopping Research is a category-aware, context-sensitive system that activates automatically when you ask a question containing shopping intent. 

You do not turn anything on. 

You simply ask something like “best laptops under 800 dollars” or “compare these three headphones” and ChatGPT responds using its Shopping Research capability.

Behind the scenes, the model identifies the category, analyzes publicly available product information, and converts raw data into an organized comparison. 

It highlights key features, summarizes tradeoffs, and produces a ranked list with explanations. 

You can refine the results by adding your priorities, linking specific models, or asking follow-up questions. ChatGPT becomes a personal analyst during the busiest shopping weekend of the year.

What You’ll Gain

• A clear comparison of similar products in the same category
• A ranked list based on value, features, and use cases
• Plain language explanations of technical differences
• Faster decisions without tab hopping or long review reading

Step-by-Step Instructions

Here's how to do it.

ChatGPT Shopping Research

1. Open ChatGPT, www.ChatGPT.com.
2. Ask a shopping question such as: “Find the top soundbars under 300 dollars and explain which is best for movies.”
3. ChatGPT activates Shopping Research automatically. No toggle, button, or setting is required.
4. Review the generated output. You will typically see:
• A ranked list of top picks.
• A comparison table.
• Feature highlights.
• Use case recommendations.
• Pros and cons for each model.
5. Add product links if you want model specific analysis. ChatGPT refines the comparison.
6. Ask follow up questions, for example:
• “Which one is best for small rooms?”
• “Which has the longest warranty?”
• “Which offers the best long term reliability based on public information?”

fig. 1 - ChatGPT Shopping Research Example

Pros and Cons

Pros

• Produces clear, organized comparisons that help users make decisions faster.
• Automatically recognizes shopping intent, keeping the workflow simple.
• Explains complex specs in approachable language.
• Works across most consumer categories with available public data.

Cons

• Recommendations depend on publicly available product information.
• Some niche categories may have limited comparable data.
• ChatGPT cannot evaluate hidden seller issues beyond public sources.
• It cannot verify stock levels or shipping times.

Configuration Guide

• No special setup required
• Shopping Research activates when a shopping question is detected
• Use GPT 5.1 or higher for best results

Feature Access

• ChatGPT Shopping Research is available on the web and mobile apps. 
• Availability may improve as the capability matures and expands to more product categories.
• Works with free and paid plans, though higher-tier models may offer better reasoning.

Scores

Criterion  |  Score (0–10)  |  Justification

Value 10

Eliminates most of the effort involved in researching multi-product comparisons.

Usability 9

Activates automatically with simple natural language.

Wow Factor 9

Creates structured, ranked product tables that feel like a personal analyst.

Total: 28/30  Excellent

This feature stands out because of its clarity, accuracy, and the time savings it delivers during high pressure buying periods like Black Friday.

 

Key Takeaways

ChatGPT’s Shopping Research capability simplifies buying decisions by organizing products into ranked, easy to understand comparisons. 

It bypasses marketing fluff and focuses on the facts that matter. 

If you want to make faster, more confident Black Friday purchases, this feature offers a clear advantage.

Cool Tip Snapshot

• Feature Name: ChatGPT Shopping Research
• Platform(s): Web, iOS, Android
• Quick Benefit: Clear, ranked comparisons for smarter buying
• Access Type: Free and subscription tiers available

Try It Yourself

Ask ChatGPT: “Find the five best Bluetooth speakers under 150 dollars and create a comparison table with pros and cons.” 

Then share this Cool Tip with family, friends, or team members who want a simpler Black Friday shopping experience and subscribe to the One Cool Tip Newsletter.

READ MORE

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• MORE ChatGPT Cool Tips

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Rodger Mansfield, a seasoned technology expert and editor of OneCoolTip.com, transforms complex tech into practical advice for everyday users. His Cool Tips empower readers to stay productive, secure, and one step ahead in the digital world.

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