Google AI Mode Is Your New, Easier Way to Shop

Google AI Mode Is Your New, Easier Way to Shop

You can now find products using natural conversation, eliminating the frustrating need to click through dozens of filters.

By Rodger Mansfield, Technology Editor 

October 18, 2025

Have you ever tried to buy something online that you just could not describe? 

Maybe it was a specific style of shoe or a color combination for a shirt. 

For years, the search bar made us search like robots, forcing us to use rigid keywords. 

We ended up clicking through pages of the wrong stuff, wasting time.

Here's a Cool Tip:  Use the new Google AI Mode Search.

It is a full conversational helper, powered by Google's best AI, Gemini 2.5. 

You can describe exactly what you want, even if your idea is vague or complex, and the AI will find it. 

Feature Explanation

The new Conversational Shopping AI lets you talk to Google Search the same way you talk to a person. 

It is built right into Google’s AI Mode.

Here is the simple breakdown of how it works:

• You Ask Naturally: You type a complete sentence describing what you need. Instead of searching for "rugby shirt blue green large," you say, "I need a large, classic rugby shirt that has a primary blue color with bold green stripes."
• The AI Understands the Vibe: The AI uses Gemini 2.5 to understand the full context of your request—the item, the size, and the specific style ("classic," "bold stripes"). It even understands vague words like "cozy" or "not too baggy."
• Visual Results Appear: Instead of just text links, you see rich, visual product photos that match your description.
• You Refine the Search: You keep talking to the AI to narrow down your choices: "Only show me options with white collars," or "What are the ones that ship fastest?"

Because the feature uses Google’s Shopping Graph (a massive index of billions of products updated in real time), the results are accurate and link directly to trusted retailers. 

This turns a long, frustrating search into a quick conversation.

What You'll Gain

• Faster Shopping: Find products in minutes, not hours, by avoiding endless filters.
• Easy Discovery: Shop using natural language, just like speaking to an assistant.
• Accurate Results: Product details, pricing, and availability are constantly updated from billions of listings.

Step-by-Step Instructions

Here's how to do it.

This feature is part of Google Search's AI Mode, meaning you can access it on any device where you use Google.

Web/Desktop

1. Go to www.google.com.
2. Look for the 'AI Mode' button (or the star/Gemini icon) and make sure it is turned on.
3. Type your detailed, conversational query. For example, "I need a large, classic rugby shirt that has a primary blue color with bold green stripes."
4. Look at the visual results. Then, type a follow-up question to filter them, like, "Show me only ones made of heavy cotton."

fig. 1 - Shop Online with Google AI Mode Search

iOS and Android

1. Open the official Google App (iOS / Android) on your phone.
2. Tap the search bar. The AI Mode is usually active right away.
3. You can speak your request or start with a photo using Google Lens, and then add your natural language description.
4. Tap any image card to see prices, reviews, and deals. Then click through to the retailer to buy.

Pros and Cons

Pros

• Understands the Vibe: It instantly gets subjective requests like "sleek look" or "not too bulky."
• Visual-First: Results show great images, making it easy to spot exactly what you want.
• Saves Serious Time: It cuts out the painful, manual comparison work.

Cons

• US Only (For Now): The first version is limited to English-speaking users in the United States.
• Needs Good Retailer Data: The quality of the results still depends on how well retailers describe and photograph their products.
• Future Cost is Unknown: Right now, it is free. But since it is a powerful AI feature, there is always a chance the advanced parts could move to a paid subscription later.

Configuration Guide

The feature is part of Google Search's AI Mode. 

There is no complicated setup process.

To use it, just follow these three quick checks:

• Check for AI Mode: When you start a search, look for the generative AI results box to appear. If you see it, the feature is ready to go.
• Ask Conversationally: The only "configuration" is adjusting your own search habit. Stop using keywords. Start using full sentences and descriptions.
• Update Your App: If you are in the US and still do not see it, make sure your Google App (iOS / Android) is fully updated.

Feature Access

• Who Can Use It: The General Public in the United States.
• Where to Use It: Desktop web browsers and the Google Search app on iOS and Android.
• Language: Currently available in English for US users.
• Subscription: No specific subscription is required. It is available as part of the standard Google Search experience.

Score

Criterion  | Score  |  Justification

Value  10

It solves the biggest pain point in online shopping, saving massive amounts of time for all users.

Usability  8

It is simple: you just type naturally. The small deduction is because it is limited to one region for now.

Wow Factor 9

The ability to understand subtle context and complex combinations is truly impressive and will make people say, "That's cool!"

Total Score  10  Excellent  Highly recommended for immediate use.

This feature is a game-changer. It instantly makes your online shopping more efficient and enjoyable. Start using AI Mode for products today.

Key Takeaways

Google's conversational AI Mode for shopping lets you describe complex ideas visually and naturally, replacing boring keyword searches. 

By combining the power of the Gemini 2.5 AI with real-time product data, users get fast, accurate, and visual results. 

This is a huge productivity gain for anyone who shops online.

Try It Yourself

Do not keep clicking through filters. 

The next time you are shopping, open Google Search and try AI Mode. 

Ask for that one thing you could never quite find before. 

Let us know your success stories. 

Comment below, subscribe to the One Cool Tip newsletter for more daily tips, and share this article with your team or network.

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Rodger Mansfield, a seasoned technology expert and editor of OneCoolTip.com, transforms complex tech into practical advice for everyday users. His Cool Tips empower readers to stay productive, secure, and one step ahead in the digital world.

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