How YouTube’s “Hype” Feature is Leveling the Playing Field for Creators
Fans now hold the keys to promoting small YouTube creators with a button, a leaderboard, and real influence. Here’s how to use “Hype” to spark discovery and why it matters for business users, and productivity-minded creators.
By Rodger Mansfield, Technology Editor
Aug 28, 2025
Have you ever wondered what would happen if YouTube handed more power to fans instead of just algorithms?
Here's a Cool Tip: Use the Power of Hype.
YouTube's new Hype is not another subscribe button or an AI whim.
This is fan-driven promotion with a leaderboard, badges, and real traction.
And as of August 2025, it’s live in 39 countries, from the U.S. and UK to India, Japan, Korea, Indonesia, and more.
If you serve business users or educators looking to boost their messaging, or you’re just a creator trying to get noticed, this is a tip you’ll appreciate.